How Do Solo Ads Work? From List Owner to Landing Page
Follow the mechanics of a solo-ad campaign from the seller's email list to your measurable conversion event.
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The seller has audience access
The seller can email a list they own or manage. The buyer does not receive the subscriber database.
The buyer defines the destination
The buyer supplies a page or tracking URL that matches the campaign goal.
The send creates visitors
Interested recipients click from the email into the buyer's funnel.
The funnel does the conversion work
Opt-ins, trials and sales happen on the buyer side.
The next test uses the data
Source-level tagging lets you compare sellers, pages and offers.
Continue the topic
Marketplace option
Compare live sellers on Udimi
Check current seller profiles, pricing, ratings and availability before deciding whether to run a controlled test.
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