Solo Ads Glossary: Clicks, T1, Rotators, Squeeze Pages and More

Plain-English definitions for the core terms used in solo-ad buying and paid email traffic.

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Solo ad

A paid email promotion sent to an audience controlled by a seller or list owner.

Squeeze page

A focused landing page designed primarily to collect an opt-in.

Tier 1 / T1

Provider-specific shorthand for selected higher-value advertising geographies.

Rotator

A link-routing tool that sends incoming traffic to different destinations according to rules.

CPL

Cost per lead: campaign spend divided by attributed leads.

Cohort

A group of leads acquired from the same source or campaign so later behavior can be compared.

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