How to Choose a Solo-Ad Seller

A due-diligence checklist for evaluating niche fit, geography, ratings, recent statistics and test size.

Start with fit

Filter by niche and traffic geography before price.

Look for recent evidence

Prefer current buyer feedback and recent statistics over old screenshots.

Check repeat behavior

Repeat orders can indicate some buyers returned, though this does not predict your outcome.

Ask focused questions

Clarify geography, device mix, timing and whether your type of offer fits the audience.

Test before scaling

Use a quantity that caps downside while still giving the funnel enough data to learn.