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Wave 3 · List Building · Informational

Email Welcome Sequence for Paid-Traffic Leads

A simple post-opt-in sequence that delivers the promise, builds context and introduces the next relevant step.

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Message 1: deliver

Send the promised resource immediately and remind the subscriber why they are receiving it.

Message 2: create a useful win

Solve one adjacent problem to establish relevance.

Message 3: deepen the topic

Address an obstacle or decision point and link to a useful guide.

Commercial transition

Introduce a product only when it fits the problem being discussed, and disclose affiliate relationships.

Measure by source

Compare follow-up engagement across acquisition cohorts.