Home / Traffic Quality / Solo-Ad Traffic Quality: What to Measure Beyond Clicks
Wave 2 · Traffic Quality · InformationalSolo-Ad Traffic Quality: What to Measure Beyond Clicks
Judge paid email traffic using engagement, opt-ins, downstream conversions and cohort consistency.
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Quality is behavioral
A useful visitor behaves in a way that fits your funnel: relevant engagement, valid opt-in and downstream conversion.
Separate source from funnel
If every source performs poorly on the same page, the funnel may be the problem.
Watch geography and devices
Compare delivered geography and device mix with your offer requirements.
Use cohorts
Tag subscribers by seller or source and compare later email engagement and sales.
Continue the topic
Marketplace option
Compare live sellers on Udimi
Check current seller profiles, pricing, ratings and availability before deciding whether to run a controlled test.
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