Link Rotators for Solo Ads: When to Use Them
How a rotator can split traffic across pages or offers—and why it can make first tests harder to interpret.
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What a rotator does
A rotator sends incoming clicks to different destinations according to rules you configure.
Useful cases
Rotators can help split-test landing pages or distribute traffic when volume is high enough.
The first-test problem
If your campaign is small, splitting traffic too many ways can leave each variant with too little data.
Keep records
Document rotation rules and page versions used for every campaign.
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