How to Measure Solo-Ad ROI Without Fooling Yourself
Calculate campaign economics using spend, leads, sales and downstream value rather than vanity metrics.
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Start with total spend
Record the complete traffic cost, including paid filters or acquisition-related extras.
Count meaningful outcomes
Track leads and sales attributed to the source using a consistent attribution method.
Basic ROI concept
Compare attributed revenue minus campaign cost with campaign cost, while keeping attribution assumptions explicit.
Use a consistent window
Email-acquired leads can convert later. Compare cohorts over the same observation period.
Continue the topic
Marketplace option
Compare live sellers on Udimi
Check current seller profiles, pricing, ratings and availability before deciding whether to run a controlled test.
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