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UTM Tracking for Solo Ads

Use simple campaign parameters to separate sellers, campaigns and landing-page tests in analytics.

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What UTMs do

UTM parameters label incoming traffic so analytics can group sessions by source, medium and campaign.

Use a naming convention

Choose stable names such as source=seller-name, medium=solo-ad, campaign=offer-test.

Do not put sensitive data in URLs

Campaign parameters are visible in browsers and analytics systems.

Pair UTMs with conversion events

Traffic labels matter only when they connect to opt-ins, sales or another meaningful event.